PCHS Receives Emerald Award for Advertising
Phillips County Health Systems (PCHS) was recently recognized for excellence in public relations and marketing efforts by the Kansas Association of Health Care Communicators through its Emerald Awards competition.
Emerald Awards are given annually to Kansas hospitals and health systems that excel in internal communications, external communications, special events, advertising, and other categories. Three marketing professionals from Georgia with extensive experience in health care marketing evaluated this year’s 54 entries for planning and research, implementation, cost-effectiveness, and results.
Tara Overmiller, Chief Strategy Officer, received top billing with an Emerald Award for her work on the promotion of childhood wellness exams and vaccinations. The top “Advertising - Total Campaign” award recognized the successful promotion that included radio, newspaper, brochures, events, website, and social media marketing pieces.
“I am so fortunate to share information with our patients and community about the outstanding services and wonderful medical providers at PCHS. The Childhood Vaccination and Wellness campaign’s success is a testament to the spirit of teamwork at Phillips County Health Systems,” Overmiller said. “I didn’t do this alone. Earning recognition among hospitals and healthcare systems 10 times our size shows the power of collaboration and speaks to the commitment from our providers, leaders, employees, and board to deliver the absolute best healthcare to our community. From Shelly Cote’, APRN-C dressing up as a superhero at the Riverless Festival to employees’ children being the models for the promotional pictures, it was a group effort.”
The 2020 Emerald Awards were presented at the Kansas Association of Health Care
Communicators Virtual Fall Conference on Sept. 11, 2020. The KAHCC is a group of healthcare communications professionals dedicated to improving communication with our communities, health care employees, physicians, media, and more.